Introduction:
From September to November 2024, Wellturn, a B2B contract manufacturer, actively participated in Alibaba’s “Hundred Teams Battle” e-commerce competition. Leveraging its industry-leading radar positioning system and electronic pet fence technology, along with exceptional manufacturing capabilities, Wellturn exceeded its sales goals with a 30% growth in revenue. The company also won the prestigious ‘Best Electronic Fence Supplier Award.’ These achievements not only solidified Wellturn’s position as a leader in the B2B supply chain but also underscored its technological advantages as an industry innovator.
1. Event Overview
Background of the Competition:
The ‘Hundred Teams Battle,’ hosted by Alibaba, is one of the most influential competitions in China’s e-commerce sector. It attracts numerous high-quality brands and manufacturers, fostering collaboration between brands and suppliers and driving the industry’s overall competitiveness.
Participation Objectives:
Wellturn’s main objective as a B2B contract manufacturer was to showcase its efficient production capabilities and innovative technologies through the competition. The company aimed to attract more B2B brand partners and boost their sales growth by highlighting its comprehensive support offerings.
2. Preparation Phase
Strategy Formulation:
Before the event, Wellturn developed a targeted strategy for B2B brand partners. This focused on showcasing its technological edge in radar positioning system-based electronic fences and offering tailored full-cycle services—including production, logistics, and after-sales support. These preparations ensured Wellturn could rapidly respond to brand needs during the competition and deliver efficient support.
Team Building:
A dedicated execution team was formed, covering sales, production, logistics, and customer service. The team worked in close collaboration, ensuring that every step, from order processing to product delivery, precisely met customer requirements.
Resource Optimization:
To enhance its competitiveness during the competition, Wellturn streamlined its production processes to ensure efficient and stable fulfillment of brand orders in a short time. Through meticulous supply chain management, the company guaranteed on-time product delivery.
3. Competition Review and Adjustments
Real-Time Data Monitoring:
Throughout the competition, Wellturn collaborated with Alibaba’s platform to monitor sales performance, customer feedback, and shifting brand partner demands in real-time. Based on this data, production schedules and logistics arrangements were adjusted to ensure swift order responses.
Midway Adjustments:
By analyzing mid-competition data, Wellturn identified shifts in customization demands from certain brand partners. The company promptly adapted its production processes and packaging designs to meet these changes, while simultaneously enhancing marketing support during the competition.
Innovative Measures:
During the event, Wellturn introduced flexible customization options and promotional policies, offering brand partners greater choice and support. By providing refined services, the company helped its partners enhance their market competitiveness.
4. Results and Highlights
Sales Achievements:
Through the collective efforts of all employees, Wellturn achieved a remarkable 30% increase in sales revenue during the “Hundred Teams Battle,” surpassing its initial performance targets.
Awards Received:
Wellturn was honored with the ‘Best Electronic Fence Supplier Award.’ This accolade not only recognized the company’s innovative technology but also cemented its leadership role in the electronic fence industry as a B2B supplier.
Key Highlights:
Wellturn stood out in technological innovation and manufacturing capabilities, particularly with its proprietary radar positioning system-based electronic fence products. Its precise service offerings and efficient supply capabilities earned widespread acclaim from both within and beyond the industry.
5. Award Ceremony and Celebration
Award Ceremony:
At the award ceremony for Alibaba’s ‘Hundred Teams Battle,’ Wellturn’s team proudly accepted the ‘Best Electronic Fence Supplier Award.’ This moment not only validated Wellturn’s achievements but also showcased its technological leadership within the industry.
Employee Celebration:
To commemorate this success, Wellturn organized a celebration event to express gratitude to all employees involved in the competition. The event also served to motivate the team to maintain their high efficiency and innovative spirit in future collaborations.
6. Looking Ahead
Future Plans:
Wellturn is committed to furthering innovation in the electronic fence sector, particularly in the research and development of radar positioning systems. The company plans to expand its partnerships with more B2B brands, enhance production efficiency, and improve service quality, empowering its partners to achieve greater market success.
Continuous Improvement:
Wellturn will continuously optimize its supply chain management and increase the automation of its production lines to better meet the customization needs of brand partners. The company remains dedicated to providing faster, more efficient, and higher-quality services.
Gratitude and Commitment:
Wellturn extends its gratitude to Alibaba for providing an exceptional platform and to all B2B brand partners for their trust and support. Looking to the future, Wellturn will remain devoted to delivering innovative, secure, and efficient electronic fence solutions to global brand partners.
7. About Wellturn
Company Background:
Founded in 2013, Wellturn specializes in the development and production of electronic pet fences. With its proprietary radar positioning system technology, Wellturn has gained significant technological advantages and established itself as a leading B2B contract manufacturer. The company is committed to providing high-quality, customized electronic fence solutions to global brand partners, driving innovation and progress in the industry.
Vision:
Wellturn’s vision is to become the world’s leading supplier of electronic pet fences. Through relentless innovation and meticulous production, the company aims to provide more competitive products and solutions to brand partners worldwide.